Marketing Mix for a Clothing Store free essay sample

We are going to collect some latest designed creations from local designers in Vancouver or European cities. However, we know there are not all fashion design can be dressed everyday, so we want to pick the most feasible designs to produce, on the other hand, we also provide some photos and introduction for the designs that we didn’t pick, then customers can customize the cloth they want and we can provide the order process and delivery services for them, this is another way to make profit and save the total cost of goods for us. Third, because we want to emphasize the uniqueness of our products, then we are not going to mass-produce the design we pick. We want to make sure there is only several numbers of clothes in same design but different sizes. Because our design are latest and local young designer’s creations are not popular than famous designer’s, we want every cloth we sold has its designer’s own style, then we can maintain the uniqueness of our products. We will write a custom essay sample on Marketing Mix for a Clothing Store or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ?Forth, because we are going to sold unique, fashionable and green products to customers, these products should be high-end and have a good quality. Because our products are high-end and comparatively unique than other stores, our prices of product are going to be higher than common clothing stores. However, our products are not luxuries because we want the middle class family can afford the clothes, shoes and accessories that we provide to them. ?For the products we sold in local store: we want to double the price than the products in GAP or other popular clothing stores. ?For the customized products: we need to calculate the total amount of cost of ordering, production and delivery. We estimate the price of these products should be twice higher than our usual products. (I just guess this price thing, you guys decide it†¦Because our main selling point is â€Å"local†, so our promotion strategy should focus on local market. ?We want to promote our store through local newspaper but the space of our advertisement in newspaper should not be too big. Consider of the cost of advertisement and the segment of market we pick, we need a moderate size but cool advertisement to match up to our store. We also want to exhibit our products or the latest fashion design to the local markets. So, we want to hold a launch party to exhibit these designs softly to potential customers. Not only when the store is opening, but we want to hold this kind of party seasonal. We can also invite the designers and VIP customers come to our party to communicate with each other. We think these parties can increase the brand loyalty and increase the times of exposure. ?We also want to sponsor local match of fashion design when we have enough capitals. It is a good way to advertise our brand and make a good relationship with potential talent designers. Our target segment of clothing market is the people around 25-40 years old and have a higher than moderate income in each month. These people, rather than older people, buy cloth base on its design or whether it is popular, they like to spent hundreds of dollar to purchase some unique and fashion clothes and have a ability to afford their high-end taste. Indeed, rich people see these fashion clothes and their high prices as the symbol of their status and they let themselves to become the most profitable targets in the fashion clothes market. We have two channels to distribute our products, one is the tangible local store in Granville Street and another one is the intangible internet web-site. ?The reason why we want to host a web-site is that along with the development of the online security technology and online business, people want to purchase cloth online if we can provide them a more onvenient way to shopping. But, we must provide the pictures of products with high pixels and clear introductions of products and designers. ?For our local store, we want to set up a place with cool and modern internal design and can provide a soft environment to customers. In the store, we are going to play some local music to emphasize our characteristic and target market.

Yukon Jack Essays - Klondike Gold Rush, Jack London, White Fang

Yukon Jack The short lived life of Jack London is a direct reflection of his literary works major theme, the struggle for survival of strong men driven by primitive emotions. ?To Build A Fire? and White Fang are two of his works that coincide his life experiences and illustrate his literary theme. London was born the illegitimate son of W.H. Chaney and Flora Wellmen in 1876. He never saw his biological father and his mother had little to do with him. Eight months after his birth, his mother married a man named John London. This is where Jack received his name. Even with his new family, that included two step-sisters, Jack still received little time or love from them. ?He claimed to have felt that he was a boy without a boyhood? (Marshall 749). In ?To Build A Fire,? a man is on a journey through the Yukon. He takes this journey alone, and therefore must face all challenges alone. This is much like the childhood of Jack London. London had to accept all challenges and obstacles in his childhood alone, because his family was not there to support him. Both Jack London and the man in ?To Build A Fire? are in control of their own destiny. As it turns out for the man in ?To Build A Fire,? he faces his death because of his solitude. ! London may be implying that if he had someone to guide him through the early stages of life, he might have turned out to be a more fulfilled and successful person. 2 By the age of twenty-three, London had held a numerous variety of jobs. He had been everything from a newsboy to an oyster bed pirate. He even bummed his way through the United States. In 1897, he traveled to Canada to try his luck in the Yukon Territory gold rush. This is the motivation behind his 1906 novel, White Fang. White Fang Centers around the ability of a man, through love and kindness, to tame a savage wolf, and turn it into a loyal domestic animal. This may not be relevant when talking about the relationship between London's life and the novels theme. What is relevant though, is that the story did take place in the Yukon, a place where London had been during his life. The story contains struggles of man's survival against nature, maybe London's own survival against nature. London could also be portraying his survival against life in general. During the same time period, London had evolved a working philosophy from Karl Marx, Herbert Spencer, and Friedrich Nietzsche which explained the world of his experiences to his own satisfaction. ?These experiences persuaded him to join the Socialist Labor Party and crusade for worker's rights? (Kennedy 118). Even though London claimed to be a socialist, he contradicted his belief in socialism with his individualistic notion of the survival of the fittest. In the short story ?To Build A Fire,? London shows us what happens to the weak. The man freezes to death and the dog survives. London maybe using this story to expand on his survival of the fittest belief. In order for a man to survive the potentially blizzard cold temperatures of the Yukon, he must not only be in top physical 3 condition, he must also be equally fit psychologically. The dog in ?To Build A Fire? had both, a physical conditioning and a mental instinct, something London saw in himself. The man in the story experiences regret for not following the advice given to him earlier, but the dog presses on without regret or pity for the man, the same way London treats life. London began writing in early adulthood. He found it was the easiest way for him to make money. His literary apprenticeship was comparatively short. He started by writing for a local newspaper in San Francisco, and before long the entire country took a liking to his work. London had published his first book, The Son of the Wolf, in 1900. Also in 1900, London married his first wife, Bessie Madden. In 1903 he had left her and his daughters to marry Charmian Kittredge. Shortly after their marriage, London had left his second wife. London had always longed for a

Research Paper on DNA

Research Paper on DNA Deoxyribonucleic acid is present in all organisms. Whether it is mammal, bird or bacteria DNA is responsible for a functioning organism. Looking at the two tables provided, there are some noticeable trends that could be identified, as well as conclusions that can be derived. The idea that more complex organism have more DNA mass per cell, that the mass of DNA in somatic cells is constant (there is a range but it is very slight) for any particular organism, that sperm cells are haploid cells and that all organisms have DNA present in their cells are ideas present from the tables provided. The fact that all of the organisms, whether it is mammal, bird or fungi have a mass of DNA present in their cells shows that DNA is present for a reason. If a mammal has an approximate DNA mass in each cell of 6pg and birds have an average DNA mass of 2pg per cell then this DNA has to have a specific function in the body, which explains its initial appearance in each cell. Also, because the organism has a DNA mass in each cell then DNA would have to be passed from the parents onto their offspring. The masses of DNA in the somatic cells of the chicken are all approximately the same. The DNA mass found in a heart cell of the chicken measured at 2.45 pg while the mass of the DNA in each kidney cell weighed at 2.50pg. This can be explained by the fact that when an egg is fertilized by a sperm cell, the fertilized egg eventually becomes the starting point for all the different cells. During the process of mitosis, the fertilized egg is duplicating to form a cluster of cells, while doing so the DNA is also being duplicated and eventually these cluster of cells will become specialized for different functions in different areas of the body. The small but notable variance in the value of masses of the somatic cells can be attributed to experimental error. More complex organisms have a higher DNA mass content per cell. Per cell a mammal has a DNA mass content per cell of 6 pg while a bird has an average DNA mass content of 2pg. The mass of DNA present in each of the cells is dependant on how complex the organism is, the higher the complexity the more DNA that is needed for the organism to function with its internal functions. Since there is more information for the organism itself, then the DNA mass will increase. From the tables provided the mass of the DNA found in sperm cells can be noted. While the mass of DNA seems to fall in the same range for all the different cells in the chicken’s body, the sperm cell is an odd case. With a mass of DNA of 1.26 pg the sperm cell holds the smallest number, as well as the number that does not fit in with the rest of the other values assigned as values for DNA in the different parts of the cells in the chicken’s body. This can be explained by the fact that the sperm cell is a haploid cell, and that it carries half the DNA that an organism will eventually obtain, the other half coming from the egg. If the sperm cell, with a DNA mass of 1.26 pg were to fertilize the egg (which has a DNA mass of 1.26 pg), the resulting organism will have a DNA mass of 2.52 pg. This value fits in with the rest of the values observed in the second chart. It can be noted that DNA is passed on from both the sperm and egg cell. The initial presence of the DNA in each of the organism’s cells, the fact that the mass of DNA in each of the somatic cells of the chicken is approximately the same, that sperm cells carry half of the mass of DNA of an ordinary somatic cell, and that more complex organisms have a higher DNA mass content per cell than lower organism are ideas present in the tables. From these four points extracted from the tables DNA seems to be an important component for each organism responsible for carrying information.

STRATEGIC MANAGEMENT Essay Example | Topics and Well Written Essays - 3000 words

STRATEGIC MANAGEMENT - Essay Example A business is said to have competitive advantage when it is able to utilize its resources as well as competencies to generate a value-creating strategy that its competitors find difficult to copy for their business (Fitzroy and Hulbert, 2005, p. 201). Competitive advantage is the influential power of a firm that in turn convinces the potential customers to buy its products or choose its services rather than its competitors’. Hill and Jones (2009, p. 74) argued that firm can be said to have attained competitive advantage when its profitability is greater than the average profitability of all companies in the industry and this become ‘sustainable’ when the firm is able to maintain above average profitability over a number of years. Fierce competition among firms resulted in varying levels of performance as individual firms may choose to pursue different objectives and strategies to gain increased profits, sales growth, better market share, and cash flow and so on. S trategy has got significant stance in the competitive business landscape and that has become the cornerstone to achieve competitive advantage. Successful firms are those that demonstrate long-term advantage over its competitors with their ability to do its core business activities better than how its rivals do in the market. As firms are highly focusing on achieving competitive advantage, they are attempting to find the best way to position itself against its rivals by using and implementing business-level strategies. Business-level strategy is the plan of action that managers adopt certain methods and ways to effectively use company’s resources and distinctive competences to gain competitive advantage over its counterparts in the market (Hill and Jones, 2011, p.119). Michael Porter, often credited as father of modern business strategy field, has profoundly impacted modern thoughts of management and business strategies through his works ‘competitive advantage’. H e wrote that competitive advantage is at the heart of any business strategy and it is extremely important for a firm to make a choice about the types of competitive advantage if it seeks to attain competitive advantage (Porter, 2008, p. 12). Michael Porter argued that firms, no matter they operate nationally or internationally, face an issue of strategic choice in relation to generic strategy. The basic generic strategy described by Michael Porter involved competing either on the basis of low-cost strategy or product differentiation strategy. He argued that a company’s position in its concerned industry can be determined by its competitive advantage and its competitive scope (Gilles, 1996, p. 214). He suggested that each of the generic strategies involved a basically distinctive route to achieving competitive advantage and he recommended a choice for type of competitive advantage a firm may consider for the strategic target. Michael Porter illustrated the combination of compe titive advantage and competitive scope through a two-by-two strategy choice matrix as illustrated below. The above depiction of the generic strategy illustrates that cost leadership and differentiation strategies pursue competitive advantage in quite a broader range of industry areas whereas focus strategies tend to vary largely from industry to industry since it represents narrow market segments. Since there are different strategies to achieve competitive advantage and all their routes are different from each other, it is very important that a firm should take a choice among them in order to see and implement the best appropriate strategy for the firm. Michael Porter stressed

Black community of America Essay Example | Topics and Well Written Essays - 2500 words

Black community of America - Essay Example Same applies to the political system. According to Professor Greenburg, there is a slight difference between white and black children, when it comes to political system, because the black children a they grow older become less supportive. The blacks are really 'invisible men' when it comes to political region. Possible racial differences in political socialization are persisting. Meredith v Jefferson had been an interesting case showing a small flaw in the policy of modern schooling. Education system in America over the years had been painstakingly non-racial. Americans have been happy over the education policies that treated the children equally, irrespective of class, region, creed and race. Minority children had not been marginalized in any way. Still, in Kentucky's Jefferson County, some Black children were subjected to long journeys up to three hours to reach schools and return, for the simple reason, because there existed a law saying that every public school should not have more than 50% black student population, but not less than 15%. The law existed not due to racial discrimination, but only because it was thought not to have too overwhelming a majority of any race. Only a minority number of students were affected due to this law, resulting in long journeys spending more time than they should to reach school and back home. It was also argued that ch ildren and their parents were kept out of the entire community because they go to a far off schools and that community could not belong to them as they were not part of it. "The current arrangement, instituted in 2001, has some students being bused cross-county, taking up more time per day than most students spend in transit in several weeks. It poses obvious logistical issues and detaches children and their parents from the communities they call home, parents say" http://docket.medill.northwestern.edu/archives/003698.php Parents were also upset about the long process of annual admissions to magnet and non-magnet schools, and brought a civil suit against the county in the US District Court for the Western District of Kentucky. The claim was that their children's equality rights have been violated, and this particular act was against the 14th Amendment on the Equal Protection Clause and the District Court upheld this claim and gave the following ruling:"The 2001 Plan is a proper 'fit' because it is sufficiently flexible to determine school assignments for all students by a host of factors, such as residence, student choice, capacity, school and program popularity, pure chance and race." (ibid). It also opined that the plan was 'narrowly tailored' and should not have been based on race alone, which could give a discriminatory color to it, because America is not a separated society any more, like it was in the 1950s. The attorney representing the county argued that a small amount of inconvenience is negligible while comparing to the diversity that prevailed due to the plan in educational institutions. The plan came into existence in 1975 and under this plan, the Board maintained the same system for 25 years. POLITICAL

Vehicle-to-Infrastructure (V2I) Architecture

Vehicle-to-Infrastructure (V2I) Architecture   Introduction Vehicle-to-Infrastructure (V2I) architecture allows multiple vehicles to communicate with the roads infrastructure. This is then directed towards a central tower that allows multiple vehicles to operate on the same bandwidth. This helps all servers maintain the acceleration and position of all vehicles on streets and roads. This assists in determining everything such as fastest path and/or nearby accidents. Because of this, traffic safety enhancement is the largest factor when it comes to obtaining data from vehicles on and off the road. Also roadside infrastructures are included to provide warnings to vehicles about weather and accidents on its path. For this process to work, gathered speeds and locations within the proximity are reported to the server then to the other vehicles. Because of the large number of vehicles on the road, a central server is needed to relay all the data to each individual vehicle. Dedicated Short Range Communication (DSRC) There are multiple infrastructures that a vehicle can communicate with such as other cars or a control building. Vehicle to Vehicle (V2V) lets multiple vehicles communicate with one another on a given network. DSRC works as a two-way short-range wireless connection. It works similar to WiFi since it allows vehicles to exchange data such as speed, distance, position, and mass of separate vehicles [7]. The primary use of DSRC is for collision prevention. These are achieved by frequent data exchanges among vehicles within a certain range. Each vehicle that utilizes DSRC, casts data from the vehicle to neighboring vehicles multiple times per second within a range between 100-1000 meters in a radius based on the technology [8]. Each vehicle also receives safety messages to warn other vehicles of collisions that the vehicle is driving towards to prepare the driver for what is ahead. Even though DSRC is mainly for collision prevention, it can also be used for assisted navigation such as GPS , electronic payments for tolls, improved fuel efficiency and present traffic updates. According to the U.S. Federal Communications Commission, there is an allocated 75 MHz of licensed spectrum in the 5.9 GHz band for DSRC [9]. This is what the Dedicated is DSRC refers to. This spectrum is divided into several channels. Safety messages are exchanged on Channel 172 and have been designated for safety among vehicles [12]. The term Short Range in DSRC is meant to convey that the communication takes place over a few hundred meters which is shorter than cellular and WiMax services. DSRC communication relies on a manufacturer based standard among devices from different manufacturers for interoperability. The concept of proposed system architecture is shown in Fig. 1. In the United States, vehicles operate on a 5.9 GHz band to operate DSRC. This is then divided into seven 10 MHz channels [11]. Because its running on a 10 MHz channel, all frames within a modulation takes only half as long to transmit than on a 20 MHz channel. This helps reduce collision probability for every f rame transmission per second. Vehicular Ad-Hoc Network (VANET) In VANETs, a vehicle moving along streets in an urban city establishes a network among themselves. Since its development, there have been an increase in commercial and research. In VANETs, mobile nodes are the travelling vehicles since it has high mobility and speed. The main disadvantage of VANET is that the network topology changes rapidly to other forms of vehicle communication. Since VANET equipped vehicles only move on predefined streets, they do not have problems for resource limitation. It is possible for vehicles to obtain a geographic position by using GPS. This can provide good time synchronization through the network. Vehicles within a VANET infrastructure moves within the constraints of traffic flow. This is done while communicating with others. Ad hoc networks use less specialized hardware for infrastructure support. This allows all the stability of the network to be placed on individual nodes. Without dedicated communication hardware, there are other methods placed to attempt to optimize the networks communication to develop a hierarchical based system within the network to help with clustering. To support the VANET environments dynamic nature, clustering must be updated every so often to reflect geographical changes with vehicle movements. The networks clustering must be extremely quick to minimize time lost within the network [13]. VANET has a set of unique characteristics to aid in traditional ad-hoc devices on a mobile network. VANET with high dynamic topology, enough energy and storage space, moving track predictable and diversified automotive network scenarios, has many significant applications in transportation and communication, such as vehicle safety, road traffic efficiency, and information and entertainment [14]. VANET does not have a difficult time when it comes to vehicle shadowing. This happens when a smaller vehicle is shadowed by a much larger vehicle which complicates its communication with infrastructures on the road. In a VANET system, the synchronization between vehicles at a particular speed might be fast due to the networks topology modification [15]. Keeping vehicles anonymous with its data such as the location of vehicles on highways are unidentified to each other. Periodic data exchanges from individual vehicles explain direct infrastructures/vehicles about its position. Yet, the address- position map (APM) will vary frequently because of the relative movements among neighboring vehicles. It is the receivers responsibility to determine the relevance of important messages and decide on appropriate actions [15]. For a VANET system, location based broadcast to other vehicles is the most suitable communication technique when it comes to collision avoidance. Location-based information is an extremely vital measurement when it comes to distance and speed within a VANET system. Geographical routing protocol is important for VANETs since all nodes can determine their own position. All nodes know the position of their direct neighbor. The source node knows the location of the destination. Geographical routing protocol for VANET is more suitable for routing because it doesnt necessarily need route maintenance and does not occupy more bandwidth. Global Positioning System (GPS) The Global Positioning System (GPS) is frequently used in road navigation. Global Position System (GPS) based vehicle tracking is an important application when dealing with mobile Geographic Information system (GIS) in V2V communication. Using GPS for V2V communication has many benefits. One of the main benefits of using GPS is that it is based off of geographic location with a satellite. The main downside of using this technology is that the connection can be lost when driving through a tunnel or a parking garage. There is a plethora of applications to be utilized for GPS vehicle communication. This includes shortest path algorithms based on distance or traffic in a busy city. One of the downsides to GPS is not getting an accurate position for neighboring vehicles to use for data communication with other vehicles. GPS, however, can be used in conjunction with other forms of V2V communication to achieve accurate data that is necessary to relay information to and from one another. One form of this is GPS used in conjunction with DSRC. DSRC gives local data amongst vehicles within a short distance [8], GPS is then used to relay the data that was gathered kilometers away based on the information given from another district that the vehicle is heading towards. In general, GPS devices are used more to navigate rather than to be used for Vehicular communication. It allows needed information such as speed, location, and distance to be communicated from the satellite to the vehicle. Differential Global Positioning Systems (DGPS) can limit the amount of errors from GPS by minimizing or removing them. These include ionospheric effects which affect the propagation of radio waves to and from the vehicle and the tropospheric delay which receives and processes an algorithm to attempt to model or predict the impact of the signal travel time. DGPS is accurate compared to GPS since it gets the information of the vehicle up to a miniscule accuracy. DGPS assists autonomous vehicles with other peripherals to help vehicles accomplish driving tasks such as staying in lane, collision prevention, and checking for speed limits. Even though DGPS is only off by a few centimeters, there are ways to improve its performance. A common solution is integrating with an Inertial Navigation System (INS) [16]. The most common configurations integrate DGPS with high performance 6 degree of freedom INS units. Existing methods for this includes separated INS and GPS units and embedded GPS with INS hardware [17]. GPS/INS integration is typically some form of a Kalman filter (KF), which uses a series of measurements over time. KF based GPS/INS integration can be classified into two categories. GPS-aiding INS where each state in the EKF are INS sensor errors; and the inputs to the EKF are measured between INS and GPS. And INS-aiding GPS where the extended KF states are the INS integration states and the extended KF inputs are GPS measurements [18]. Medium Access Control (MAC) The default MAC layer protocol in V2V Communications uses CSMA/CA (Carrier Sense Multiple Access/Collision Avoidance) to avoid collision. A node within the networks infrastructure can sense the communication channel and begin to send out messages once the channel becomes free. However, if two nodes cannot sense each other attempt to send messages to a similar destination concurrently, then both transmissions will fail and retransmissions will be needed. This problem is called the hidden terminal problem. Another type of delay comes from redundant transmission. A vehicle may receive the same message multiple times from different senders. These redundancies will postpone the transmission of other emergency messages. Many solutions have been proposed to reduce the V2V Communications delay. For the interference delay, the key is to let nodes in the interference range transmit at different time, i.e., assigning different transmission slots to these nodes. Decentralized MAC protocols are suitable for vehicular networks due to the dynamically changing set of vehicular nodes [19], and the MAC protocol combining the aspects of centralized and decentralized protocols is proposed in [20]. Each cycle begins with a beacon message from an access point (AP), where the message contains information on the AP and the number of backoff slots. A cycle consists of reassociation slots, data contention slots, and data transmission slots. Based on the slot occurrence information on the previous cycle, the estimation of the number of active nodes and the decision of contention slot size are performed. The MAC protocol is designed for single-rate wireless networks.

Short Skirt, Long Jacket :: Personal Narrative Writing

Short Skirt, Long Jacket After stuffing my brains with knowledge of Communication, Controls, and Signal Processing and then force-feeding my eyes with 150 pages of text for my literature class, I leave the library dispirited and walk slowly home. My mind has left my body and is hovering overhead, observing me go through the simple motion of placing one foot in front of the other on the sidewalk. What seems to be an effortless action is actually a complex system of muscles, nerves, and electric impulses that culminate in a carefully rehearsed pattern, the perfected sloppy shuffle of my feet. Totally discouraged and ready to go to sleep, I enter my room and continue with my automated performance for my suspended self. The first thing I do when I get back is to take out my contacts. Since it also happens to be Sunday, I must add an enzymatic cleaner tablet to the storage solution. I do this with an efficiency that would put any clock to shame. I then drag myself to the bathroom sink and brush my teeth, returning to my room to Oxy cleanse my face. I briefly toy with the idea of wearing my retainers but decide against it and leave them to hibernate peacefully in their protective plastic yellow case. When I am done with this ritual, I indulge myself with the thought of falling asleep, but I know I have work waiting for me. It’s two o’clock and my brain is still good. I marvel at its ability to think, at its ability to perform under such adverse conditions. However, those superior skills tend to annihilate their own greatness when the part of my brain that finds ways to procrastinate continues to be productive. My blinding intelligence formulates some complex string of logic that tells me it is okay to give up, and I begin to head for bed, but then I remember†¦I have Cake. I want a girl with a mind like a diamond. I want a girl who knows what's best. I want a girl with shoes that cut and Eyes that burn like cigarettes. No, not cake the dessert, although I enjoy that also. That kind of cake tends to appear on birthdays, which is when I will consume it, but for everyday pleasure there are Pop Tarts from the vending machine.